Founded in Tokyo in 2001 by Tatsuro Horikawa as a means to presenting film projects, the Julius label eventually developed its clothing line in 2004. Using black and grey as the main components of every collection - symbols of madness and pain, respectively - the label centers around Horikawa's love of art and architecture, which were integral to the brand's initial formation as an art project.

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Non Ism Line øf Self Non Ism Line øf Self The situation or border line of no ideology on the concept of self Ø = symbol that represents a mathematical “ empty set “ “ Ø ” in NILøS signifies the only originality; the most pure individual intention, a state where all thoughts & doctrines are nullified. No-ism, no-ideology. The natural individual. Respect symbolized by “ Ø “. NILøS; a representation of the complete individuality. An uncategorizable genre. NILøS creations do not present a complete world view. The purpose is the process of turning “ 0 ” into a new “ 1 ”, via projection of our originality.