Founded in Tokyo in 2001 by Tatsuro Horikawa as a means to presenting film projects, the Julius label eventually developed its clothing line in 2004. Using black and grey as the main components of every collection - symbols of madness and pain, respectively - the label centers around Horikawa's love of art and architecture, which were integral to the brand's initial formation as an art project.
Non Ism Line øf Self Non Ism Line øf Self The situation or border line of no ideology on the concept of self Ø = symbol that represents a mathematical “ empty set “ “ Ø ” in NILøS signifies the only originality; the most pure individual intention, a state where all thoughts & doctrines are nullified. No-ism, no-ideology. The natural individual. Respect symbolized by “ Ø “. NILøS; a representation of the complete individuality. An uncategorizable genre. NILøS creations do not present a complete world view. The purpose is the process of turning “ 0 ” into a new “ 1 ”, via projection of our originality.